Alvogen was the main sponsor of a successful charity event in Iceland; "The Color Run by Alvogen".
The Color Run was held in support of children's rights, supporting several Icelandic charity foundations. In total the events raised 5 million ISK which amounts to 40,000 USD.
The turnout in the Color Run was a whopping 9,500 people (around 3% of Iceland's entire population!). The Color Run is an amazing event filled with music, joy and color. A full 7 TONS of colored powder were imported to Iceland; green, blue, pink and, of course, yellow! The course was 5 kilometers and participants were covered in colored powder as they finished each kilometer.
Social media in Iceland was completely inundated with Color Run pictures for the whole day with people sharing them everywhere - truly one of the top PR events this year in Iceland and a fantastic way for Alvogen to make itself into a household name in the country.
The pictures really say it all – have a look at more of them here and experience the joy felt by all those who participated.